| Title | Cross River Gorilla |
| Agency | Dentsu Utama Sdn Bhd |
| Campaign | Anti-Poaching |
| Advertiser | WWF |
| Brand | WWF Indonesia |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Stop the hunting. |
| Philosophy | WWF needed to create awareness on the declining number of critically endangered animal species due to animal poaching. |
| Result | We explored the graphic solution of using circles and geometry to create images of the critically endangered animals. We then added lines to the circles, forming crosshairs to represent mass animal poaching. |
| Media Type | |
| Executive Creative Director | Chow Kok Keong |
| Art Director | Chow Kok Keong |
| Art Director | Loo Kok Seng |
| Illustrator | Loo Kok Seng |
| Copywriter | Lim Khai Xing |
| Client Services Director | Keat Soh |
| Art Director | Yuki Siew |
| Illustrator | Yuki Siew |
| Print Producer | Wong Fok Loy |
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