| Title | Geisha |
| Agency | Hasan & Partners |
| Campaign | Valentine's Day |
| Advertiser | Fazer Geisha |
| Brand | Geisha |
| Date of First Broadcast/Publication | 2016 / 2 |
| Business Sector | Chocolate |
| Story | GEISHA CHOCOLATE HELPS POP THE ULTIMATE VALENTINE’S QUESTIONEntire restaurant of love-shy diners proposes while secretly filmedBig Brother director captures the ‘marry me’ moment of 14 dinerswww.hasanpartners.fi An entire restaurant of diners proposed during one evening this week as part of a reality-based Valentine's Day campaign for international chocolate brand, Geisha. Secret cameras recorded heart-warming scenes of 14 love-shy Finns proposing to their dates in a pop-up venue in Helsinki. The experience was created by hasan & partners Helsinki, which briefed the bachelors and bachelorettes to bring their partners to the restaurant as if they were on a regular date. Big Brother director Jukka Honkanen at production company hasan motion, captured the romantic antics and produced a series of short films to be aired on TV and social media later this week. To the tune of Tom Rosenthal’s Go Solo, the film opens with the production team setting up the restaurant and installing the cameras. Then, one-by-one, rings are revealed and mainly nervous men, sometimes on bended knee, pop the ultimate question. Tears, smiles, kisses, laughter and hand-holding fades to Geisha’s endline: “Every moment can be the Moment”. A two-minute TVC will air on national TV network, MTV3, after the 10 o'clock news. 15-second trailers and longer versions of the video will be shared on social media, while a full-page print execution will appear in the country’s biggesty daily newspaper, Helsingin Sanomat, to announce the engagements. Geisha is made by global food corporation, Fazer, and has been a Valentine's Day favourite for 50 years. The brand has always carried romantic attributes but previously invested in more traditional advertising. This year it wanted to do something different and engage with chocolate lovers in a new way. Rasmus Bange, senior brand manager at Fazer Geisha, comments: “We’ve modernised the Geisha approach to reach a younger target audience, but still retain the link between romantic moments and chocolate. It is sometimes hard for a Finn to express feelings, which is why Geisha wanted to help a love-shy few to pop the question to their loved ones.” Anu Niemonen, creative at hasan & partners, added: “We wanted to capture real emotions and relationships in this year’s Geisha campaign, which is where the concept to help couples with their proposals came from. As far as we know this is the first time an entire restaurant of diners has proposed.” Jukka Honkanen, editor at hasan motion, said: “We used seven secret cameras hidden in the restaurant’s decor to shoot the unscripted footage. We built walls with one-way mirrors to help us hide four full-sized studio production cameras from plain sight. A live videomix was made on-set that helped the post production faster and more efficient.” Ends For further information contact Alex Kent or Mark Terry-Lush on +44 7538 730650 or email alex@makehoney.com About hasan & partnershasan & partners is a Finnish success story following its management buyout from IPG five years ago. We are a channel agnostic marketing communications agency based in Helsinki and Stockholm with a mission never to sell ads to clients, but to help them market their brands, products or services better. Strong strategic skills, top-class creativity, engaging integrated ideas and relentless curiosity towards all things new shape our existence. For four consecutive years (2012,13,14 and 15) hasan & partners was voted the #1 advertising agency by Finland’s marketers. Our client list includes some of the leading Finnish consumer brands such as Helsingin Sanomat, DNA, Veikkaus and Valio and our international business-to-business unit serves global clients like KONE, Metsä Wood and Wärtsilä worldwide. In 2014 hasan & partners acquired the internationally-acclaimed creative agency Perfect Fools, which has offices in Stockholm and Amsterdam, and international clients including adidas, Swarovski and KFC. In 2015 it purchased the acclaimed global production company Raw & Land. About FazerFazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to more than 40 countries. Fazer’s mission is to create taste sensations. The company’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skillful people and the company’s responsible ways of working. This year marks Fazer’s 125th anniversary and 150 years from the birth of Karl Fazer, the founder of this successful company. Makes the world taste good www.fazergroup.com |
| Media Type | Television |
| Length | |
| Soundtrack | Tom Rosenthal, Go Solo, |
| More Information | https://vimeo.com/154845733 |
| Client, Senior Brand Manager | Rasmus Bange |
| Executive Creative Director | Eka Ruola |
| Producer | Salla Tuomi |
| Creative Team | Anu Niemonen |
| Creative Team | Henri Haka |
| Director and editor | Jukka Honkanen |
| Production Coordinator | Juulia Salmenoja |
| Production Assistant | Maiju Aarnivirta |
| Account Manager | Barbara Sorsa |
| Project Manager | Kati Eerola |
| Production Company | hasan motion |
| Media Agency | Dagmar |