| Title | G Snap Chat Dunk |
| Agency | VMLY&R Kansas City |
| Campaign | Gatorade: Super Bowl Dunk Snapchat Lens |
| Advertiser | Stokely-Van Camp |
| Brand | Gatorade |
| Posted | February 2016 |
| Business Sector | Beverages |
| Story | For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.” Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk. |
| Media Type | Digital |
| Length | |
| Chief Marketing Officer, Gatorade | Morgan Flatley |
| Senior Director, Consumer Engagement, Gatorade | Kenny Mitchell |
| Director of Digital Marketing, Gatorade | Jeff Miller |
| Assistant Marketing Manager, Gatorade | Emily Morrison |
| Executive Creative Director | Tony Snethen |
| Managing Director, Brand Planning | Ian Davidson |
| Group Creative Director | Derek Clark |
| Group Creative Director | Glen Scott |
| Creative Director | Nick Allegri |
| Creative Director | Mark Philip |
| Art Director | Jeff Schroer |
| Art Director | Austin DeJonge |
| Group Director | Stephanie DeCelles |
| Channel Supervisor | Kyle Rogers |
| Senior Channel Manager | Charles Gooch |
| Account Manager | Maggie Glenski |
| Social Media Supervisor, Resolution Media | Deena Fierstein |
| Senior Social Media Strategist, Resolution Media | Alex Schrieber |