Defence - "Respect for the past, trust in the future"

Boondoggle

Boondoggle Leuven, Belgium

6799

Title	Respect for the past, trust in the future
Agency	Boondoggle
Campaign	Respect for the past, trust in the future
Advertiser	Belgian Army
Brand	Defence
Date of First Broadcast/Publication	2018 / 7
Business Sector	State Employment, Forces & Police Recruitment
Story	Defence, the fire brigade and police have an important societal past-, present- and future role. Because when it feels like the earth stops moving and everyone holds their breath, they take action. Defence had this idea translated in a campaign that shows images of tragedies in Belgian history, and the emotional reactions they cause with the public.Think of World War One, the fire in the Innovation shopping mall and, even more recent, the attacks of March 22 at Brussels Airport. All those moments illustrate how law enforcement officers and emergency services jumped into action when everyone else felt powerless.
Media Type	Television
Length	55 seconds
Production Company	CZAR
Post Production	CZAR
COS	Pha LtKol J. Debrabandere
MO	Souris
Creative Director	Leon Jacobs
Creative Team	Bouke Zoete
Creative Team	Jonas Marysse
Business Director	Nico Croes
Account Manager	Lise Detobel
Agency Producer	Bérengère Lurquin
Strategist	Joris Joosten
Final Artist	Bernard Hermant
Director	Toon Aerts
Executive Producer	Eurydice Gysel
Producer	Maarten De Sutter
Director of Photography (DOP)	David Boom
Editor	Robin De Praetere
Grade	Xavier Dockx
Sound	Gregory Caron