Salsa ;
Director at CZAR.BE
Bruxelles, Belgium
TitleBeautiful Dreamer
Campaign Beautiful Dreamer
Advertiser Pfizer
Brand Pfizer
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Philosophy FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil—a global agency part of groups Omnicom and ABC—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression.

Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who’s always writing down the dreams she wants to realize. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated.

The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to the Beatles’ 1962 version
Media Type Web Film
Production Company
Chief Executive Officer (CEO)
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Head of Media
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Approval Client
Approval Client

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