| Title | Wendys Othr Guys |
| Agency | VMLY&R Kansas City |
| Campaign | Othr Guys |
| Advertiser | Wendy's |
| Brand | Wendy's |
| Posted | February 2016 |
| Product | Dave's Single |
| Business Sector | Food |
| Story | Wendy's celebrates its many delicious differences with new marketing campaign, dubbed Deliciously Different. Advertising will focus on Wendy's signature product, Dave's Single, and the promise to deliver fresh beef from locations close enough to restaurants that the beef never has to be frozen, and on improvements such as the new bakery-style bun. The advertising focuses on Wendy's promise to deliver fresh beef from locations close enough to its restaurants that the beef never has to be frozen*, and on improvements such as the new bakery style bun. The creative also includes "Easter Eggs" hinting to other experiences on Google, Tumblr and a microsite at Othr-Guyz.com which educate the consumer through an infomercial about all the great things one can do with frozen beef, besides eat it. *Fresh beef available in the contiguous U.S. and Canada. |
| Media Type | Interactive Television |
| Length | |
| More Information | Othr-Guyz.com |
| Executive Creative Director | Chris Corley |
| Art Director | Jordan Gray |
| Copywriter | Spencer Bergstrand |
| Producer | Gary Granger |
| Account Director | Kelly Gartenmeyer |
| Business Affairs | Julie Kolton |
| Director, World Famous | Dan Brown |
| Head of Production, World Famous | Casey Steele |
| Producer, World Famous | Buzzy Cancilla |
| Executive Producer, RW2 Studios | Maggie Wasserman |
| Editor, RW2 Studios | Jon Bazata |