| Title | #McDriveKing |
| Agency | TBWA\PARIS |
| Campaign | The Directional billboard |
| Advertiser | McDonald's |
| Brand | Mc Drive |
| Date of First Broadcast/Publication | 2016 / 2 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. |
| Media Type | Digital |
| Length | |
| Market | France |
| Production Company | \ELSE |
| Marketing Director | José Jacinto |
| Advertiser's Supervisor | Bérangère Dubuc |
| Executive Creative Director | Benjamin Marchal |
| Executive Creative Director | Faustin Claverie |
| Art Director | Philippe Taroux |
| Copywriter | Benoit Leroux |
| General Manager | Luc Bourgery |
| Account Director | Matthéo Pressmar |
| Account Executive | Gaël D |
| Production Company Producer | Maxime Boiron |
| Production Company Producer | Jennifer Bauche |
| Production Designer | Eddy Penot |
| Director | Olivier Corre |
| Photographer | Yoann Stoeckel |
More Work
SEE ALLReconciliation
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Filet O Fish
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Cheeseburger
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Big Mac
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
McDrive on board 3
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
McDrive on board 2
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
McDrive on board 1
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Family Proof
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Macumba
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS