Alison Roth

Alison Roth

CEO at ShrinkWrap
United States


A Branded Therapist Websites is the creation of a singular personality that distinguishes you from your colleagues and your practice from theirs. It is the competitive edge that cannot be copied. Your unique brand identity is designed to target and attract your ideal client and conveys that there is no other therapist as qualified or ideal as you to help him or her. When you build your ShrinkWrap branded therapist website with your ideal client in mind, your brand identity becomes specific, laser-focused, and targeted to the needs of those clients. It emphasizes your “secret sauce” and differentiates you from your colleagues. That’s the job of your brand identity and in the Age of the Internet therapy referrals, it the most efficient way to fill your practice with a quality caseload.


January 2011 - Present (6 years 11 months)
Alison Roth unites both sides of her brain in the course of a given work week; employing the intuitive right side as a psychotherapist while utilizing her logical left side as the founder and CEO of ShrinkWrap.

Prior to her return to graduate school to pursue her fourth career as a therapist, Alison Roth spent 14 years in the online dating industry working for the majority of online dating companies including Jdate,, eHarmony and Cupid Junction (owned by Intermix, the company that would launch MySpace) as a consultant focusing on branding, marketing and building websites that converted visitor into members and members into subscribers.

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