A Branded Therapist Websites is the creation of a singular personality that distinguishes you from your colleagues and your practice from theirs. It is the competitive edge that cannot be copied. Your unique brand identity is designed to target and attract your ideal client and conveys that there is no other therapist as qualified or ideal as you to help him or her. When you build your ShrinkWrap branded therapist website with your ideal client in mind, your brand identity becomes specific, laser-focused, and targeted to the needs of those clients. It emphasizes your “secret sauce” and differentiates you from your colleagues. That’s the job of your brand identity and in the Age of the Internet therapy referrals, it the most efficient way to fill your practice with a quality caseload.