| Title | #BeFearless of Heights |
| Agency | Cheil |
| Campaign | #BeFearless |
| Advertiser | Samsung |
| Brand | Samsung Gear VR |
| Date of First Broadcast/Publication | 2016 / 2 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Tagline | Let Nothing Stop You |
| Philosophy | Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Production Company | Markenfilm Berlin GmbH |
| Chief Creative Officer | Wain Choi |
| Creative Director | Stuart Mills |
| Creative Director | Guido Boehm |
| Creative Director | Omar Al Jabi |
| Associate Creative Director | Jax Jung |
| Art Director | Joohee Lee |
| Art Director | Jinwoo Ryu |
| Art Director | Ksenia Sapunova |
| Copywriter | Hayden Yu-Hyun Lee |
| Copywriter | Annika D'Ambrogio |
| Copywriter | Aleksandr Gumarov |
| Account Director | Eric Kang |
| Account Director | Jongbin Lee |
| Account Executive | Najeong Kim |
| Account Executive | Bo Kim |
| Account Executive | HeeJeong Lyu |
| Account Executive | Nitin Baweja |
| Account Executive | Anneta Rastopchina |
| Account Executive | Alexandra Park |
| Production Company | Oyster |
| Production Company | Vice |
| Production Company | Sugar Rush |
| Production Company | Rapid VR |
| Production Company | Skonec |