Nobile - "BEE 3"

Saatchi & Saatchi

Saatchi & Saatchi Warsaw, Poland

4136

Title	BEE 3
Agency	Saatchi & Saatchi
Campaign	Hang Loose concept
Advertiser	Nobile
Brand	Nobile
Date of First Broadcast/Publication	2017 / 6
Business Sector	Culture, Leisure & Sport
Story	The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.
Philosophy	The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.
Media Type	Print
Creative Director	Michał Pawłowski
Design Director	Rafał Nagiecki
Art Director	Anna Caban
Art Director	Bartosz Morawski
Art Director	Kamil Bugno
Art Director	Rafał Nagiecki
Retoucher	Aleksander Bieronski
Retoucher	Bartosz Morawski
Retoucher	Kamil Bugno
3D Artist	Bartosz Morawski
Copywriter	Marta Fraczek
Account Director	Jakub Krawczyk
Account Supervisor	Anna Borysewicz