| Title | Watermark Recruitment |
| Agency | Y&R Praha |
| Campaign | Watermark Recruitment |
| Advertiser | Y&R |
| Brand | Y&R |
| Date of First Broadcast/Publication | 2016 / 2 |
| Business Sector | Advertising Agencies |
| Tagline | Advertising Agencies, watch out! |
| Story | If you have ever worked in an advertising agency, you know that Art Directors, spend countless hours on stock photo sites desperately searching for images covered in watermarks to find the perfect one for their creative directors' presentation. With a simple twist, the agency Y&R Prague found an opportunity in these Art Directors’ struggle, and partnered with Dreamstime’s stock photo site (www.dreamstime.com) to turn their watermarks into a potentially lethal recruitment ad. Advertising Agencies, watch out! |
| Media Type | Digital |
| Market | United States |
| More Information | http://www.dreamstime.com/royalty-free-stock-image-firefighter-work-image27401676 |
| Executive Creative Director | Tereza Sverakova |
| Copywriter | Santiago Cosme |
| Art Director | Atila Martins |