Swisscom Mobile Cellular Network - "Swisscom The most hated vending Machine"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Awards

4776

Brand: Swisscom Mobile Cellular Network
Country: Germany

Advertiser: Swisscom

Title	Swisscom The most hated vending Machine
Brief	Swisscom wanted people to experience physically what best network coverage means.So they placed a vending machine next to a popular hiking trail in the Alps. To use the vending machine people had to have mobile phone reception. Everyone who was able to enter a code on a mobile website got free ice cold drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. So it became Switzerland’s most hated vending machine but at the same time the best way to prove the best net.
Agency	HeimatTBWA\
Campaign	Swisscom The most hated vending Machine
Advertiser	Swisscom
Brand	Swisscom Mobile Cellular Network
Posted	November 2018
Business Sector	Personal Wireless Communication
Story	Switzerland’s No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing and engaging way.
Media Type	Mobile Advertising
Creative Director	Arne Stach
Creative Director	Malte Bülskämper
Copywriter	Franziska-Maria Kaul
Copywriter	Fabian Rössler
Art Director	Anja Michel
Production Company	Rocket Film
Director	Tobias Weber
Production Company Producer	Ricardo Colacurcio
Agency Producer	Alexander Münzer
Chief Creative Officer	Guido Heffels
Chief Creative Officer	Matthias Storath
Design	Marcel Frömming
Account Director	Till Hopf
Account Manager	Kathrin Eiglsperger
Executive Producer	Kerstin Reulen
Cinematography	Ralph Baetschmann
Editor	Andrej Gontcharov
Grade	Garry Maddison