Gatorade - "The Gatorade Fastest Run"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Awards

7552

Brand: Gatorade
Country: Australia

Advertiser: PepsiCo Inc.

Title	The Gatorade Fastest Run
Agency	TBWA\Sydney
Campaign	The Bolt Rate
Advertiser	PepsiCo Inc.
Brand	Gatorade
Date of First Broadcast/Publication	2017 / 11
Business Sector	Soft Drinks, Tonics
Philosophy	Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run. Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season. The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer. Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’. A video has been created which will run on social media channels.
Media Type	Television & Cinema
Length	110 seconds
Chief Creative Officer	Andy DiLallo
Creative Director	Russ Tucker
Agency Producer	Annabel Jewers
General Manager	Fiona Milliken
Account Director	Jade Glashoff
Account Manager	Ali Bates
Account Executive	Asheden Hill
Account Executive	Caitlin Jokovic
Design Director	Chris Mawson
Art Director	Dan Smith
Copywriter	Douglas Hamilton
Copywriter	Nick McHugh
Strategic Planner	Natalie Rempalski
Director	Paul Middleditch
Executive Producer	Peter Masterton
Director of Photography (DOP)	Daniel Ardilley
Post Production	The Editors
Post Producer	Daniel Fry
Editor	Jess Mutascio
Online	Soren Dyne
Grade	Marcus Timpson
Marketing Manager	Jamie Bruce
Actor / Celebrity	Usain Bolt