Lay Bao
Art Director at Saatchi & Saatchi Shanghai
Shanghai, China
TitleComing Home (EP1)
Agency
Campaign Wash hands and have dinner
Advertiser Procter & Gamble
Brand Safeguard
Date of First Broadcast/Publication 2016 / 3
Business Sector Soaps
Philosophy All of the stories reflect people's different lives and what they encounter during this festive season. The tagline ‘Wash Hands before Eating’ is aimed at maintaining health through hygiene by keeping hands clean before mealtimes with Safeguard. 
Media Type Web Film
Length
Chief Creative Officer
Chief Creative Officer
Art Director
Producer
Producer
Copywriter
Copywriter
Copywriter

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