Carly Stone

Carly Stone

Executive Producer/Owner at Madam
London, United Kingdom

About me

Founding partner of MADAM Films Ltd, an executive producer with a creative focus and attention to detail, known for delivering high-production value.

Website |

Offering UK production services as well as co-ordination of multi-country shoots, collaborating with like minded and trusted global connections.

¤ Budgeting-20 years experience across multi platforms, countries and currencies.
¤ Knowledge of client systems including P&G, Unilever, Reckitt & Benckiser
¤ Contractual-liaising and negotiation with worldwide legal teams and relevant laws.
¤ Casting/talent buyout specialist for all UK artists and facilitating talent only services.
¤ Visa assistance-home office recognised and have been supporting international visitors for over
7 years.
¤ Global contact book including freelance and feature film directors.
¤ Oversee of all production elements, bringing the relevant personnel together.

2020-2021 HIGHLIGHTS
 "Masterclass" | Featuring Es Devlin, Malala Youfsafzai and Lewis Hamilton
 “The Cave” | National Geographic Documentary winner of 3 Emmys 2020-Madam facilitated the
UK shoot.
 “Cursed” | Netflix trailer for the new series-July 2020 Madam produced collaborating with all existing cast, crew and suppliers.
 UKAEG Group | Madam joins the Cohort group that features 50+ of the best companies drawn from across the UK’s advertising and marketing services industries.

Advertising | Ford, Vodafone, Amex, McDonalds
Agency & Media corps | JWT, Media Pro, Digitas, VaynerMedia, Hogarth
Direct to client | Disney, Whistle Sports. Masterclass, Vodafone
Corporate | Morgan Stanley, GitLab
VIP| Jose Mourinho, Mo Salah, Andy Murray, Lewis Hamilton
Client Territory | USA, South Korea, China, Egypt, Australia, Germany, Spain, Czech Republic, Chile, Argentina, South Africa, France, Denmark, Poland

Projects that I have been involved in, across different roles have won an Oscar, BAFTA, D&AD Cannes Lions, BTAA and recently an Emmy.

Mentoring is important, I thrive in giving back where I can. I was the first student of the APA Masterclass to becoming a tutor and I have given seminars for the IPA on production budgeting and working with London Screen Academy students.

Being part of judging and festival panels has allowed collaboration with some of the most global creative industry minds and expand my production knowledge.

I am committed to working on green and ethical production practices and further developing company policies.


Founding Partner/Executive Producer
Madam Films Ltd
London, United Kingdom
Production Service Executive Producer
Bryanston, South Africa


BA HONS Theatre Studies & Film

September 1995 - June 1998 (2 years 9 months)

The Plume School

September 1990 - May 1995 (4 years 8 months)
A Levels & GCSES

Trade Organizations

Advertising Producers Association, London

Been actively involved with APA for over 20 years, including events, panels and general member production participation. I was the first student on their prolific Masterclass program to become a tutor. Masterclass-supporting this very important course that gave me training as a Production Assistant. Working with a team of 4 other producers and an agency HTV, we lead our groups of students through the process of breaking down a TVC script, scheduling and budgeting it.

The Production Guild Of Great Britain

Prior to advertising career, had the opportunity to work in various roles on projects with some of the UK greatest filmakers including Mike Leigh and Kevin Mcdonald, enabling membership to this prestigious vetted feature and TV drama network.

Production Service Network (AICP member)

PSN | UK Production Partner Producer
Madam joined PSN as the UK production partner in 2018.

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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