| Title | Chiclets Live Episodes |
| Agency | J. Walter Thompson Cairo |
| Campaign | Chiclets Live Episodes |
| Advertiser | Mondelez International |
| Brand | Chiclets |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Chewing-Gum |
| Story | The idea was to have the packs directly engage with our target. Through the pack design, we gave each flavour a character using differentiating colors and elements such as piercing, braces, mustache... With that being established, we gave each flavor a personality, distinct tone of voice, values and a bit of history. After fully developing the characters of the packs - we sent them online to engage with the consumers - using Facebook Live. The idea of the live show was to create dialogue around relatable content, by appealing to our target through trending topics. The live episodes created ample room for engagement; the packs invited consumers to interact with them and encouraged Facebookers to tag/invite friends to tune-in, ensuring more people would take part. |
| Media Type | Digital |
| Length | |
| Art Director | Ahmed Wahid |
| Art Director | Malek Sharif |
| Account Director | Salma Hamouda |
| Account Executive | Sandra Hazem |
| Producer | Shady Abdel Aziz |
| Project Manager | Ahmed Helal |
| Design Lead | Ibrahim Islam |
| Media Manager | Dina el Baz |
| Director | Mahmoud Hamdy |
| Executive Producer | Ahmed el Ganayni |
| Producer | Mahmoud Derbala |
| Digital Strategy Lead | Ahmed El Naggar |
| Director of Photography (DOP) | Ashraf Gaber |
| Art Director | Amro Thabit |
| Digital Media Lead | Asmaa Hassan |
| Manager, Creative Content | Ahmed el Ruby |
| Media Director | Mohamed el Sabaa |
| Media Manager | Dina Abdelazim |
| Media Team | Shahenda Mostafa |
| Digital Account Manager | Zeina Harbi |
| Managing Director | Mai Azmy |
| Strategic Planner | Diana George |
| Chief Creative Officer | Ramsey Naja |
| Brand Manager | Menna el Sweify |
| Brand Manager | Dina Medhat |
| Media Manager | Ahmed Emad |
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