s head of production, Michelle Spear Nicholson is responsible for leading the growth of the agency’s production team with a strong focus on the future of integrated production. It’s Michelle’s in-the-trenches approach and extensive understanding of the digital and broadcast space that makes her an invaluable partner. Recent signature projects include Slavery Footprint, New Amsterdam Vodka, and producing 19 videos for Netflix in three weeks.
Before joining MUH-TAY-ZIK | HOF-FER in 2009, Michelle was the director of creative services and then executive producer at EVB overseeing all of production, which included the production team as well as the development and motion graphics departments. During this time, she was a key member of the management team, cranking out gems for Office Max, Levi’s, Adidas, and Wrigley.
As if this weren’t enough, she even co-founded Tantrum, a magical, award-winning kids’ store in her Cole Valley neighborhood.
Her projects have been recognized with numerous awards, including Communication Arts, Cannes, The Webby Awards, AICP, FWA, Clios, SXSW, and the One Show.