| Title | Fifty Years of Motherhood |
| Agency | Good People |
| Campaign | Fifty Years of Motherhood |
| Advertiser | Danone |
| Brand | Danone Yoghurt |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Yogurt |
| Philosophy | This year, Danone Maroc celebrated 50 years of brand presence in Morocco. We branded it as 50 years of Motherhood. And we launched with this intimate film that is a tribute or homage to Moroccan mothers and motherhood in general. Celebrating the challenges, sacrifice, dedication and utter joyfulness that is being a mother. We insisted on casting only real mothers for this one. One that has experienced and would understand the true meaning of being a mother. And we finally found one that was actually 4 months pregnant. We instantly fell in love with her motherly mannerisms and the imperfections of her skin, and water retention in her face due to her pregnancy. She had zero acting experience, but we knew we would have to work with her, because of how incredibly motherly she felt. |
| Media Type | Television & Cinema |
| Length | |
| Market | Morocco |
| Idea Creation | SHEM'S PUBLICITE Casablanca |
| Production 2 | VIDEORAMA Casablanca |
| Idea Creation 2 | Good People |
| Founder | Ali Ali |
| Director | Ali Ali |
| Founder | Pierre Mouarkech |
| Director of Photography (DOP) | Pierre Mouarkech |
| Founder | Karim Mira |
| Colorist | Karim Mira |
| Editor | Amr Rabee |
| Creative Director | Yanis Ayouch |
| Copywriter | Quods Ouaissi |
| Copywriter | Siham El Aoufir |
| Music Composer | Sary Hany |
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