Amr Hadad
director at Bigfoot
Cairo, Egypt
TitleCareem- The Maze
Agency
Campaign Careem- The Maze
Advertiser CAREEM
Brand CAREEM
Date of First Broadcast/Publication 2018
Business Sector Others
Philosophy The streets of our capital are notorious for their chaos, it's a concrete jungle. Try to describe it to anyone and you will feel how challenging that is, seldom does it make sense. Streets with no names, streets with changing names and streets that are streets in name only. Berlin street, Beirut street, all in Egypt. To manifest the brand point of view, a verbal navigation took the viewer on a street-focused visual journey film. Traveling through the streets of urban Egypt from a perspective never seen before in Egypt, from up high – aerial to down low in tight alleyways, showing the magnitude of the concrete jungle, we navigate through – everyday but from a brand-new perspective. A film that needs to be viewed more than once to grasp the details that is Egypt’s streets
Media Type Digital
Length
Head of Creatives
Creative Director
Creative Director
Creative Director
Art director
Copywriter
Director
Business Operations Director
Business Director
Account Manager
Planner
AV Producer
Producer

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