| Story | With fans banned from attending any local matches, as the main sponsor of Al-Ahly FC and the brand that stands for empowering everybody to be confidently connected, Vodafone felt the need to reconnect the players and the fans, and make their presence be felt once again. ` Accordingly, we invited fans to send their pictures to be placed on stadium seats during matches as a symbolic gesture of presence; switching it from a stadium ban to stadium banners. Fans also had the opportunity to have their photos printed on the numbers of the official players’ jerseys worn during matches. To invite the fans to send their pictures, Vodafone collaborated with the stars of Al-Ahly and its entire staff to feature in a piece of content. The players sang a song combining two of their fans’ most iconic stadium chants, their lyrics were altered to pay tribute to the fans themselves.
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