Slim
Director at Egg Films
Johannesburg, South Africa
TitleOne
Agency
Campaign One
Advertiser 1Life Insurance
Brand 1Life Insurance
Date of First Broadcast/Publication 2016 / 3
Business Sector Insurance
Tagline Sometimes one simple thing can change your life
Story 'One' is a touching 17-year love story condensed into a new ad for 1Life, South Africa’s number one Direct Life Insurer.
House of Brave’s creative team of Gareth O’Callaghan and Conan Green, headed up by ECD Vanessa Pearson, centered the ad on the truth that one simple thing can change your life. 
The narration-driven script starts with one look at a function and progresses to two cups of coffee, three smiley SMS faces, four hours of argumentative silence, five tickles, and six days apart, all the way to 17 years and counting. 
Media Type Television
Length
Director
Executive Creative Director
Art Director
Art Director
Copywriter
Producer
Production Company
Executive Producer
Editor
Editing Company
Music Producer
Director of Photography (DOP)

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started