Title | One |
Agency | House of Brave |
Campaign | One |
Advertiser | 1Life Insurance |
Brand | 1Life Insurance |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Insurance |
Tagline | Sometimes one simple thing can change your life |
Story | 'One' is a touching 17-year love story condensed into a new ad for 1Life, South Africa’s number one Direct Life Insurer. House of Brave’s creative team of Gareth O’Callaghan and Conan Green, headed up by ECD Vanessa Pearson, centered the ad on the truth that one simple thing can change your life. The narration-driven script starts with one look at a function and progresses to two cups of coffee, three smiley SMS faces, four hours of argumentative silence, five tickles, and six days apart, all the way to 17 years and counting. |
Media Type | Television |
Length | |
Director | Slim |
Executive Creative Director | Vanessa Pearson |
Art Director | Gareth O’Callaghan |
Art Director | Wendy Fredriksson |
Copywriter | Conan Green |
Producer | Nicolette Moolgie |
Production Company | Egg Films |
Executive Producer | Nicci Cox |
Editor | Saki Bergh |
Editing Company | Left Post Production |
Music Producer | Clare Vandeleur |
Director of Photography (DOP) | Rory O'Grady |