After he studied design, Frederic Raillard started his career as a Strategic Planer at Euro RSCG (Havas Worldwide). Then, He met Farid Mokart and they decided to work together as a team (1994-96). Fred & Farid worked in six agencies in France and became the youngest Creative Directors in France.Then, they worked for BBH London, Goodby, Silverstein & Partners USA. Back in Paris they launched Marcel for Publicis. In 2007 they set up their own independent company, making the largest growth in France in the last 5 years (turnover of 44 million € in 2011). Fred & Farid have worked for over 100 brands as prestigious as VanCleef & Arpels, Yves Saint-Laurent, Giogio Armani, Mont-Blanc, Wrangler, Martini, Orangina… and have won more than 200 international awards, including D&AD Pencils and Gold Lions at Cannes. They won the Brit Awards and an MTV Award for Robbie Williams’ “Rock DJ” music video.