Toufiq Kabbadj
Chief Executive Officer at Droga5
Casablanca, Morocco
TitleImpossible
Agency
Campaign Impossible
Advertiser The Mohammed V Foundation For Solidarity
Brand The Mohammed V Foundation For Solidarity
Date of First Broadcast/Publication 2016
Business Sector Charities, Foundations, Volunteers
Philosophy The CampaignFor the first time in Morocco, this film tells a realistic and emotional story of a mentally disabled person, Anas, who have lived very hard times and multiple fears since his birth, he simply lived a life where everything is '' impossible ''. This impossibility resulted in his suffering since the day the doctor announced his inability to live like others and do the same things as the rest of us to his parents. The concept of this film is breaking all these ideas that we have about mental illness and shows us that with love, special care and attention and commitment, these people with disabilities can live, work, overcome all challenges and ensure an early and lasting integration into society.Creative ExecutionThe three most important roles are those of father, mother and of course the mentally disabled child. An actor who embodies a person with disabilities plays the role of the child and to illustrate the different stages of his life, three look-alike actors of different ages were chosen (a baby, a kid and a teen-ager). Two movie actors with authentic faces, who can play and convey an emotion subtly, played the parents’ role. 
Media Type Television
Length
Production Company
Creative Director
Director
Chief Executive Officer
Copywriter
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Account Manager
Communications Manager
Advertising Manager

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