Charles Deenen
Director, Digital at Source Sound Inc.
Woodland Hills, United States
TitleBMW M4 - Factory Trailer
Campaign BMW M4 - Factory Trailer
Advertiser BMW
Brand BMW M4
Date of First Broadcast/Publication
Business Sector Automotive
Story BMW takes the risk factor to the next level with director Alessandro Pacciani
To show off its new M4 coupe, BMW released a video showcasing the 430 HP beast handling prowess as it whips across a racetrack that has been built atop a mega factory.
Hitting over 8 million views on the web the footage takes you on a ride filled with high octane and adrenaline fueled action that push the car’s performance over the limit.
The sound produced by the 430 horsepower, twin-turbocharged 3.0-liter inline six engine is music to our ears. 
Media Type Web Advertising/Banners
More Information
Director of Photography (DOP)
Executive Producer
Sound Engineer
Visual Effects Supervisor
Art Director

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