Charles Deenen
Director, Digital at Source Sound Inc.
Woodland Hills, United States
TitleJOYRIDE Tundra
Agency
Campaign Joyride
Advertiser Shell
Brand Pennzoil
Date of First Broadcast/Publication
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Story In this film, Pennzoil takes on the frozen tundra of Calgary, Canada (the same location the Revenant was filmed) and puts a yellow BMW M6 Coupe to the test — drifting on the edge of a mountain, driving on frozen lakes and blasting through the snow on treelined mountain roads. 
This was an incredible production effort, as the team utilized helicopters, snowmobiles, an Alaskan dog sled, drones, a professional avalanche technician, ice engineers and more to get the perfect shots. 
Media Type Web Film
Length
Executive Creative Director
Group Creative Director
Associate Creative Director
Associate Creative Director
Account Director
Production Company Producer
Production Company
Director
Production Company Producer
Executive Producer
Production Supervisor
Director of Photography (DOP)
Editing Company
Editor
Special Effects / VFX
Special Effects / VFX
Sound Design Company
Sound Designer
Sound Designer
Audio Post Production
Sound Recordists
Sound Recordists
Sound Recordists
Sound Recordists
ORIGINAL MUSIC Generdyn Music
Music Composer
CONTENT PRODUCTION TEAM Grain & Glass
Director
Editor
Production Company Producer

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