Ali Rez

Ali Rez

CCO Middle East, North Africa and Pakistan at IMPACT BBDO MENAP
Dubai, United Arab Emirates

About me

• Ranked Top 10 ECDs globally - World Creative Rankings 2021.
• Ranked No.1 ECD in MENA and APAC - World Creative Rankings 2021.
• 700+ awards: Cannes Grand Prix, D&AD Yellow, Epica, Clios, Effies, One Show, Spikes, CA, LIA, Dubai Lynx.
• Top 10 Creative Leaders in Asia 2020 - Campaign Brief Asia.
• South Asia Creative Person of the Year 2020, 2018 - Campaign Magazine.
• Ranked No.1 ECD in MENA 2021 - Loeries Creative Rankings
• 20+ years creative leadership experience in the USA, MENAP and APAC.
• Jury Cannes Lions, D&AD, One Show, Clios, Effies; Jury President at LIA, Spikes Asia, Cresta and AdFest.
• Speaker at Oxford University, St.Martin's College and TedX.
• BBDO Worldwide Creative Council member.
• D&AD Impact Council member.


Chief Creative Officer, MENAP
Dubai, United Arab Emirates
July 2016 - Present (6 years 8 months)
Chief Creative Officer, MENAP May 2022 - Present

Regional Executive Creative Director, MENAP May 2019 - May 2022

Regional Creative Director Jul 2016 - May 2019
Rez has led the Impact BBDO network to win Campaign Asia Agency of the Year, AdStars Agency of the Year, Campaign Brief Asia Agency of the Year three times in a row, Dubai Lynx Agency of the Year, and has contributed to the Cannes Lions Network of the Year 2017 and 2018 Awards.
Winning more than 250 awards in 3 years, Rez and his team have been one of the most prolific creative performers on the Asian continent. Managing several global brands across both digital and traditional, including the entire PepsiCo portfolio, Rez has overseen stellar brand performance, with 5 brands becoming market leaders in their respective categories.
Creative Director
Dubai, United Arab Emirates
April 2014 - July 2016 (2 years 3 months)
Creative Director on MasterCard, Lipton, Coca Cola, Nestlé, Nivea, Emirates NBD, Sony.Awarded Most Effective Agency in the world 2016 - Effies
Creative Director
BBDO Worldwide
July 2013 - April 2014 (9 months)
Pepsi, Foundation for Fundamental RightsFirst Cannes Lion winner for the country. Campaign Agency of the Year.
Chief Creative Officer, Pakistan
Karachi, Pakistan
December 2010 - July 2013 (2 years 7 months)
Head & Shoulders, Pampers, Ariel, Mobilink/VimplecomLeadership of a 35-member creative department producing 50+ TVCs a year.
Creative Director, Middle East and North Africa
Dubai, United Arab Emirates
March 2010 - December 2010 (9 months)
Visa, Pfizer.
Creative Director
San Francisco, United States
August 2008 - March 2010 (1 year 7 months)
HP, Intel.
Associate Creative Director
Irvine, United States
January 2000 - August 2008 (8 years 7 months)
7UP, ChevronTexaco, Dr Pepper, Adobe, Clorox, SunMaid, MGM.
Advertising Instructor
San Francisco, United States
January 2005 - December 2007 (2 years 11 months)



July 2018 - July 2018 ()

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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