Wojciech Mikucki
App development at Wunderman Dubai
Dubai, United Arab Emirates
TitleDrummers
Agency
Campaign Drummers
Advertiser Wunderman
Brand Ramadan App
Date of First Broadcast/Publication 2016
Business Sector Advertising Agencies
Philosophy Creative ExecutionWe brought them back through a mobile app that would offer their very same drumming service and a trip across the lane of nostalgia. The time for Suhoor changes on a daily basis. Hence, our Musaharati drummer app was synchronised with those varying timings to awaken users for their authentic meal before beginning the fast.4.5 score on Google StoreMusaharati are traditional street drummers who wake up people during Ramadan so they can have the traditional Suhoor meal before sunrise. With the growing urbanisation, these men and their art of drumming are no longer seen or heard. 
Media Type Case Study
Length
Executive Creative Director
Copywriter
Copywriter
Art Director
Digital Designer
App development
App development
App development

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