Muhammad El Ayat
Writing, Creative Direction at Kairo
Cairo, Egypt
TitleStrawberry and Cream Hug
Agency
Campaign The Day Needs a Hug
Advertiser Edita Foods
Brand Molto
Date of First Broadcast/Publication 2016
Business Sector Food
Philosophy Molto, the iconic chocolate filled croissant brand of Egypt was launching a new double flavour filling variant. Molto is known for it's platform THE DAY NEEDS A HUG . We decided to mix the reality of the Egyptian street with some Gabriel Marquez magic, resulting in these magical realism films. 
Media Type Television & Cinema
Length
Executive Creative Director
Creative Director
Head Planner
Account Planner
Account Planner
Copywriter
Art Director
Copywriter
Director
Executive Producer
Producer
Stylist
VFX Director
VFX Artist
VFX Artist
Sound Design Arrangement
Production Company
Sound Design

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