Bosky Cherin
Associate Creative Director at Cheil MENA
Dubai, United Arab Emirates
TitleThe Way Back
Agency
Campaign SSFC 2015
Advertiser Samsung
Brand Samsung Gulf Electronics
Date of First Broadcast/Publication 2016
Business Sector Consumer Electronics & Audio-Visual
Philosophy A mechanic is working the graveyard shift in a car junkyard. He starts to tell an incredibly riveting story about a man who believed he could turn back time by walking backwards. The mechanic’s intense story is captured from different angles, often showing details of his surroundings and his expressions – but never really showing whom he is telling his story to. As the mechanic’s story reaches a climax and he reveals the real reason for the man walking backwards, this when we reveal that the mechanic was actually telling his epic story to someone or rather something totally unexpected – a bobble head toy on his forklift who is simply nodding its head as if attentively listening and agreeing to what the mechanic was saying.     
Media Type Television & Cinema
Length
Executive Creative Director
Associate Creative Director
Senior English Copywriter
Senior Arabic Copywriter
Creative Services Manager
Agency Producer
Account Director
Account Director
Account Executive
Executive Producer
Director of Photography (DOP)
Director
Head of Brand Management

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