Pascal Rößler
Art Director at DDB Hamburg
Hamburg, Germany
TitleEloquence
Title (original language)Wortgewalt
Agency
Campaign The Weapen
Advertiser Reporters Without Borders
Brand Reporters Ohne Grenzen
Date of First Broadcast/Publication 2016
Business Sector Human Rights
Philosophy To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process.
THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. 
Problem All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.
Media Type Print
Length
Managing Director
Creative Director
Creative Director
Art Director
Copywriter
Art Director
Art Director
Art Director
Art Director
Copywriter
Client Services Director
Project Manager
Executive Creative Director

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