|Agency||Cheil Hong Kong|
|Campaign||Lose yourself in a book|
|Date of First Broadcast/Publication|
|Business Sector||Newspapers, Magazines, Books|
|Creative Agency||Cheil China|
|Chief Creative Officer||Paul Chan|
|Creative Director||Wei Xu|
|Creative Director||Lili Jiang|
|Creative Director||Ivan Au|
|Art Director||Ivan Au|
|Art Director||Tengtao Yuan|
|Art Director||Zhengsong Qi|
|Art Director||Changming Yang|
|Account Director||Nancy Nan|
|Agency Producer||Denise Chan|
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