Carl Warren
optionlist-CTB.CTBx788 at Trim Editing
London, United Kingdom
TitleThe Calendar 1
Agency
Campaign The Calendar
Advertiser Ethos travel
Brand Ethos travel
PostedNovember 2016
Business Sector Travel Agencies, Tour Operators
Story January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away.
Problem Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences.
Media Type Outdoor/Out of Home
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Designer
Designer
Designer
Designer
Art Supervisor
Project Manager
Creative Producer
Account Director
Account Manager
Account Executive
Print Producer

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