Michael Chapman

Michael Chapman

SVP | Managing Director – Strategic Planning at The Martin Agency
Richmond, United States

Summary

This profile was created because Michael Chapman has been referenced on AdForum.

Positions

SVP | Managing Director – Strategic Planning
Richmond, United States
What do a self-proclaimed contrarian and amateur antiquarian with a restlessly excitable personality have in common? The answer is Michael Chapman. And when combined in one person, these characteristics make one hell of a strategic planner.
Initially joining the agency in 2000, Michael has a unique ability to create ideas that transform businesses, not just advertising. In fact, he played such an integral role in helping UPS expand their business through the launch of the “What Can Brown Do For You?” campaign, he moved to McCann London for two years to help establish UPS as one of the top three shipping and logistics companies in China.
Since rejoining Martin in 2007, he has led the strategic global rebranding of ManpowerGroup, a Fortune 150 global leader in workforce solutions, as well as developed a unique strategic partnership with Deloitte Consulting, bringing better business-driving insights to clients. Michael was also instrumental in creating The Kitchen, Martin’s creatively driven internship program.
Currently, Michael leads the strategic planning department. And in 2013, he earned his MBA from University of Virginia’s Darden School of Business. Of course, his daughter and twin boys don’t care about any of this. 

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