| Title | The Lenz App |
| Agency | Saatchi & Saatchi |
| Campaign | The Lenz by Telekom Electronic Beats |
| Advertiser | Deutsche Telekom AG |
| Brand | Telekom Electronic Beats |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Telecommunications Services |
| Philosophy | Using Chroma Keying technology, the iconic Deutsche Telekom brand-colour magenta has been harnessed to create a new medium for entertainment – a media channel in itself. Meaning that whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal content. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz. Showcasing exclusive Gorillaz content, artwork, videos and new music, the App acts as a portal to a new dimension in music and entertainment. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Jan Teulingkx |
| Creative Director | Franki Goodwin |
| Creative Director | Will John |
| Creative Team | Bruno Di Lucca Goncalves |
| Creative Team | Tom Cleeland |
| Creative Team | William Millner |
| Creative Team | Harriet Ronn |
| Creative Team | Barney Spiro |
| Production Company | Strangelove |
| Animation Company | Passion Pictures |
| Director | Papaya Dog |
| Producer | Lisa Mason |
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