| Title | Never let go |
| Agency | BBDO Dublin |
| Campaign | Never Let Go |
| Advertiser | Road Safety Authority Ireland |
| Brand | Road Safety |
| Posted | April 2016 |
| Business Sector | Road Safety |
| Tagline | When tyres lose grip, you lose everything |
| Story | There is no component in your car that’s as likely to contribute to a crash as your tyres. The reason for this is that tyres simply aren’t on the radar. You never think about them until you need to. In a chilling piece, "Never Let Go" shows a man losing his grip with everyone close to him. In a frame that spins, as tyres do - or as a car that has been flipped in a crash does, the piece shows us just what the man has lost, providing a stark reminder that we all need to check our tyres to make sure we don't lose our grip with everything that matters to us most. It ends with the line "When tyres lose grip, you lose everything." |
| Media Type | Television & Cinema |
| Length | |
| More Information | www.irishinternational.com |
| Executive Creative Director | Dylan Cotter |
| Art Director | Clayton Homer |
| Copywriter | Dillon Eilliott |
| Account Director | Ken Kerr |
| Account Manager | David Power |
| Agency Producer | Andrew Counihan |
| Client Partner | Brian Farrell |
| Music Composer | Adam Welsh |
| Production Company | Moonwalk Film |
| Producer | Alexis Bensa |
| Producer | Gaspard Chevance |
| Director | Gioacchino Petronicce |
More Work
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- BRAND:
- Road Safety Authority
- AGENCY:
- BBDO Dublin