| Title | Justino |
| Agency | Leo Burnett Madrid |
| Campaign | Christmas lottery 2015 |
| Advertiser | Loterías Y Apuestas Del Estado |
| Brand | Loteria De Navidad |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Lottery & Gambling |
| Story | Since 1892 the Spanish Christmas Lottery launch campaign has been a national tradition. This year’s campaign features the heart-warming story of Justino, a lonely night watchman in a mannequin factory. To occupy his nights, Justino poses mannequins around the office for the enjoyment of the daytime workers – holding a cake for a woman’s birthday, participating in an office joke and setting up holiday decorations. One day, Justino learns that the daytime factory workers have won the Christmas lottery. Feeling left out, he goes about his day. But when he arrives at work, there is a surprise waiting for him. |
| Media Type | Digital |
| Length | |
| Production Company | Passion Pictures |
| Production Company | BLUR Films |
| General Creative Director | Juan García-Escudero |
| Executive Creative Director | Jesús Lada |
| Digital Creative Director | Iñaki Martí |
| Creative Supervisor | Ignacio Soria |
| Creative Supervisor | Arturo Benlloch |
| Art Director | Ignacio Soria |
| Art Director | Zarik Ahuir |
| Art Director | Javier Lopez Canle |
| Art Director | Sergio Garcia |
| Copywriter | Arturo Benlloch |
| Client Services Director | Ricardo Del Campo |
| Account Manager | Sara Cubillo |
| Account Executive | Jesus Alvarez |
| Digital Director | Tania Cavada |
| Account Executive | Sandra Aran |
| Technology Department | Víctor Moreno |
| Technology Department | Horacio Panella |
| Technology Department | Luis Marcano |
| Agency Producer | Nico Sanchez |
| Agency Producer | Esther García |
| Production Company Producer | Against all odds |
| Executive Producer | Mario Forniés |
| Production Company Producer | Pablo Garcia |
| Post Production Coordinator | Tamara Diaz |
| Director | Passion |