| Title | Hearing Hands |
| Agency | Leo Burnett Istanbul |
| Campaign | Samsung - Hearing Hands - Duyan Eller |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | December 2015 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Samsung decided to launch a video call center exclusively for the three million deaf people in Turkey. |
| Problem | Our starting point was the assumption that ‘A world without barriers is everyone’s dream”. To test this assumption we arranged a surprise for a deaf young man, Muharrem. When he woke up one day he saw that barriers for communicating with others have gone away and the entire neighborhood was speaking his language. Puzzled, he arrived at a billboard, where he saw our call center specialist Melek (which means Angel in Turkish) announcing a special call center service for deaf people like him. |
| Media Type | Case Study |
| Vice President (VP) | Roda Sezer |
| Creative Director | Oktar AKIN |
| Creative Group Head | Aren Selvioglu |
| Creative Group Head | Öykü Berberoğlu |
| Creative Group | Deniz Çavdar |
| Creative Group | Sezgin Rizaoglu |
| Creative Group | Ümit Şentürk |
| Group Strategy Director | Ismail Seval |
| Strategist | Berkant Avcı |
| Account Director | Meltem Gençkırlı |
| Account Supervisor | Gözde Atilla |
| Head of Production | Sevinç Öktem |
| Production Company Producer | Erman Karahisarlı |
| Director | Kuntay Alpman |
| Production Company | Dinamo-Istanbul |
| Production Company | Casta Diva Group |