| Title | The Next Rembrandt |
| Agency | J. Walter Thompson Amsterdam |
| Campaign | The Next Rembrandt |
| Advertiser | ING Group |
| Brand | ING Bank |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art. |
| Media Type | Digital |
| Length | |
| More Information | www.nextrembrandt.com |
| Production Company | New Amsterdam Film Company |
| ECD / Concept | Bas Korsten |
| Concept | Robert Nelk |
| Concept | Mark Peeters |
| Creative ARt | Güney Soykan |
| Copywriter | Bas Korsten |
| Copywriter | Kasia Haupt Canning |
| Tech Lead | Emanuel Flores |
| Designer | Vinesh Gayadin |
| Digital Director | Jesse Houweling |
| Strategist | Agustín Soriano |
| Developer | Morris Franken |
| Developer | Ben Haanstra |
| 3D Artist | Andre Ferwerda |
| Editor | Tim Arnold |
| PR manager | Jessica Hartley |
| Brand Manager | Elisah Boektje |
| Screen Producer | Frederique van der Hoeven |
| Screen Producer | Mariska Fransen |
| Print Producer | Chariva Geurts |
| Animations | Kreukvrij |
| Special Advisor | Jeroen van der Most |
| Director | Juliette Stevens |
| Executive Producer | Sander Verdonk |
| DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
| MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
| PRODUCT MARKETING MANAGER | Niels Lohuis |
| CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
| Marcom Manager | Eva de Vries |
| Solution Architect | Ruben Pool |
More Work
SEE ALLBe You
- BRAND:
- TEZSPIRE
- AGENCY:
- Wunderman Thompson
The Next Rembrandt (board)
- BRAND:
- ING Bank
- AGENCY:
- J. Walter Thompson Amsterdam
The Next Rembrandt
- BRAND:
- ING Bank
- AGENCY:
- J. Walter Thompson Amsterdam