Eurostar - "La Vie On Board"

AKQA

AKQA Paris, France

4301

Title	La Vie On Board
Agency	AKQA
Campaign	La Vie on Board
Advertiser	Eurostar
Brand	Eurostar
Date of First Broadcast/Publication	2016 / 3
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy	To introduce the Eurostar e320, AKQA and Eurostar have created @LaVieOnBoard, an illustrated narrative on Instagram. A visual tapestry unfolds by horizontally scrolling through an Instagram canvas made up of some 200 image squares, depicting life on board the new train as it journeys from London to Paris. Each square tells its own little story via a combination of animated and still images – from a couple falling in love to senior citizens having a party on board the train. With its loving attention to detail, the interactive narrative celebrates the benefits of the new train, including free wi-fi and an on-board infotainment platform offering more than 300 hours of TV and films. Along the route, followers can also discover hidden treats such as "2 FOR 1" ticket offers from nine museum partners in London and Paris, and gather inspiration for their next Eurostar journey.
Media Type	Digital
Length	30 seconds
Managing Director	Romain Lartigue
Creative Director	Peter Lund
Account Director	Ophélie Sfeir
Head of Strategy	Mathieu Chevalier
Account Manager	Antoine Daudier
Project Manager	Lindsay Jessup
Project Manager	Dan Ayers
Creative Team	August Ostberg
Creative Team	Ludwig Hallstensson
Creative Team	David Svedenstrom