Cameron Thompkins
Music at BBDO New York
New York, United States
TitlePlay My Tweet
Agency
Campaign Play My Tweet
Advertiser Foot Locker
Brand Foot Locker
PostedApril 2016
Business Sector Others
Story NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter.
Media Type Others
Length
Editing Company
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Director of Integrated Production
Associate Director of Digital Production
Event
Interactive producer
Project Manager
Account Manager
Account Manager
Account Manager
Account Manager
Digital Strategist
Production Company
Director
Director of Photography (DOP)
Executive Producer
Line Producer
Event
Editor
Executive Producer
Music

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started