| Title | Adolf's Online Strategy |
| Brief | Right-wing populists are using social networks to attract followers. The small anti-racism organisation “Gesicht Zeigen!” wanted to fight back against this propaganda. To show the danger of social media in the wrong hands, the group let Adolf Hitler himself explain his online strategy through a reworked version of the Nazi propaganda film “Triumph des Willens”. In the edited version, Hitler describes how he intends to attract and mobilise new followers. The controversial film generated huge buzz and directed viewers to gesichtzeigen.de. |
| Agency | Ogilvy Germany |
| Campaign | Hitler's Hashtag |
| Advertiser | Gesicht Zeigen! |
| Brand | Gesicht Zeigen! |
| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | An association encouraging people to stand against racism in Germany |
| Media Type | Digital |
| Chief Creative Officer | Stephan Vogel |
| Managing Director Creative | Tim Stuebane |
| Copywriter | Holly Attrill |
| Copywriter | Anke Roell |
| Art Director | Philipp Bertisch |
| Art Director | Stephan Westerwelle |
| Account Management | Max Brunner |
| Account Management | Constanze Kobe |
| Film Director | Leni Riefenstahl |
| AVID Editor | Mathias Koehler |
| Advertiser's Supervisor | Sophia Oppermann |
| Advertiser's Supervisor | Rebecca Weis |
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