Humberto Cunha
Art Director at Lobo
São Paulo, Brazil
Title50 for Freedom
Agency
Campaign The Blank Document
Advertiser ILO - International Labour Organization
Brand 50 For Freedom
Date of First Broadcast/Publication 2015 / 6
Business Sector Government Information & Services
Tagline 50 For Freedom. Sign up to end modern slavery.
Story The ILO - International Labour Organization, launched the 50 For Freedom campaign during the 104th International Labour Conference at the Palais des Nations (UN headquarters in Geneva, Switzerland). The awareness action promoted at the event was called THE BLANK DOCUMENT. Heads of state, ministers, delegates, staff and visitors were prompted to sign over a blank panel, placed in the hallway where everybody could see it. At the end of the last day of meetings, the panel, completely signed, was covered with a great message: if signing a blank sheet was so simple, sign for a good cause should be even easier. 50 For Freedom – Sign up to end modern slavery. 
Philosophy In 1930, more than a hundred countries signed the International Labour Organization's Convention which established the rules and objectives to combat slavery. Today, 21 million people around the globe still live and work under these conditions. 
Problem In order to reduce this number, we need 50 countries to ratify the ILO protocol and include Modern Slavery in this effort until december 2018. It is called: 50 For Freedom.
Result In the first day, we achived the first. 
Media Type Government Relations/Public Affairs
Length
Market Sweden
More Information http://50forfreedom.org/
Creative Director
Chief Creative Officer
Copywriter Duda Moreira Salles
Copywriting Filipe Fontes
Art Director
Art Director
Art Director
Art Director
Chief Executive Officer (CEO)
Account Director Ana Paula Pedrosa
Account Executive Daniel Barros
Head Of Planning Ricardo Bauab
Executive Agency Producer Johnatan Lastri
Assistant Agency Producer Sayuri Dias
Editing Company
Sound Design Company
Communications Director Marcia Pole
Chief Marketing Officer (CMO) Justin Smith

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