|Title||You never know someone until you dance with them|
|Campaign||You never know someone until you dance with them|
|Brand||Just Dance 2017|
|Date of First Broadcast/Publication|
|Business Sector||Video Games/Consoles|
The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
|Media Type||Case Study|
|Advertising Manager||Guillaume Carmona|
|Advertising Manager||Sophie Blandin|
|Advertising Manager||Sébastien Ratto|
|Managing Director||Emmanuel Devezeaux de Rancougne|
|Account Director||Nicolas Carlotti|
|Strategic Planner||Nicolas Orsoni|
|Account Manager||Lucie Lavrard|
|Executive Creative Director||Matthieu ELKAIM|
|Art Director||Benjamin Davidson|
|Head of Production||Julien Sanson|
|Agency Producer||Morgane Bohn|
|Executive Producer||Jean-Luc Bergeron|
|Director of Photography (DOP)||Laust Trier Mork|
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