UVK movie theaters is going to broadcast the Champions League Final this coming month. To deliver the message we came up with a powerful insight and created this memorable and fun video!
Philosophy
Actors belong at the cinema.
Problem
UVK movie theaters is the best known and largest theater chain in Peru. They are known for showing the latest movies. This year, they are broadcasting the Champions League Final so to deliver the message we came across a very powerful concept "Actors belong at the cinema".
Result
We don´t have results yet, we have just aired this spot yesterday and the champions League final is next month.