Jo Borton
Art Buyer at Smuggler London
Amsterdam, Netherlands
TitleJeans You Have To Move In
Agency
Campaign Jeans You Have To Move In
Advertiser Fashion Box SpA
Brand Replay HYPERFREE
Date of First Broadcast/Publication 2016 / 4
Business Sector Clothing
Story Neymar Jr and Alessandra Ambrosio are joined by a diverse range of colourful fellow-Brazilian characters. They are instructed “Do not move!” at the start of the film, but all immediately succumb to the beat and break out into an energetic, Carnival-style dance routine, bringing to life the unrivalled freedom of movement of the new REPLAY HYPERFREE range. 
Problem The agency was challenged with creating a campaign that would demonstrate the innovative nature of the product – the fact that it is ultra light-weight and  mooth, with more freedom of motion than ever before – in a way that felt inspiring and aspirational.  
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Managing Director
Executive Creative Director
Executive Creative Director
Brand Director
Account Manager
Account Planner
Head of Production
Producer
Print Producer
Business Affairs
Production Company
Director
Director of Photography (DOP)
Production Company Producer
Production Manager
Production Designer
Wardrobe / Stylist
Choreography
Editor
Music Company / Composer Adelphoi
Sound Designer
Sound Production
3D Artist
Special Effects / VFX
Post Production

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