| Title | Behind Fashion |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | Behind Fashion |
| Advertiser | People for the Ethical Treatment of Animals PETA |
| Brand | PETA |
| Posted | April 2016 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. |
| Problem | This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Hendrik Thiele |
| Chief Creative Officer | Darren Richardson |
| Chief Creative Officer | Wolfgang Schneider |
| Creative Managing Director | Kristoffer Heilemann |
| Creative Director | Fabiano Oliveira |
| Art Director | Thiago Di Gregorio |
| Art Director | Ailton Henriques |
| Copywriter | Sebastian Steller |
| Copywriter | Sid Guha |
| Illustrator | Jil-Marie Lang |
| Art Director | Ailton Henriques |
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- BRAND:
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- AGENCY:
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