Jonathan Lum

Jonathan Lum

Chief Strategy Officer at Deep Focus
New York, United States

About me

This profile was created because Jonathan Lum has been referenced on AdForum.


Chief Strategy Officer
Jonathan is a cross-disciplinary strategist with 20 years experience in market research (quant and qual) and strategy (brand, culture, creative, media, analytics and business) at firms such as ICF Olson/PulsePoint Group, Goodby, Silverstein & Partners and BBDO. 
Chief Strategy Officer, Engine NY
Jonathan is the Chief Strategy Officer of Engine Group, New York, and the Chief Strategy Officer of Deep Focus, U.S., a position in which he oversees an integrated strategy department that includes the Intelligence Group, Analytics, Brand, Digital and Social Strategy experts.
During his 20-year career, Jonathan has held varied and increasingly senior strategy leadership roles in advertising, media, and market research agencies, including President of Strategy and Innovation at ICF Olson/PulsePoint Group, Senior Brand Strategy Director at Goodby, Silverstein & Partners, and Group Planning Director, SVP at BBDO. 

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