Pete Edwards

Pete Edwards

Chief Strategy Officer, UK at Engine Group
New York, United States

Summary

This profile was created because Pete Edwards has been referenced on AdForum.

Positions

Chief Strategy Officer, UK
London, United Kingdom
Pete leads Engine’s central planning function. It’s a group of planners, strategists and branding experts that help Engine clients define their future. Whether it’s developing a brand strategy and segmentation for a high end holiday firm, or convincing a self storage firm’s CEO that a TV led marketing campaign could deliver a step change to their business.
Prior to running the central planning function, Pete was the founding partner of Edwards Groom Saunders, a successful independent comms planning business that was acquired by Engine in 2009.
Before forming EGS, Pete was MD of Starcom UK and a Managing Partner of Starcom EMEA. In his 20 year career, Pete has been recognised as a pioneering communications thinker, most notably as the lead strategist on the multiple award-winning Stella Artois ‘Movies That Matter’ campaign and Campaign Magazine’s “Top Media Thinkers” of the Year. 
Chief Strategy Officer, Engine UK
New York, United States
Pete leads Engine’s central planning function. It’s a group of planners, strategists and branding experts that help Engine clients define their future. Whether it’s developing a brand strategy and segmentation for a high end holiday firm, or convincing a self storage firm’s CEO that a TV led marketing campaign could deliver a step change to their business.
Prior to running the central planning function, Pete was the founding partner of Edwards Groom Saunders, a successful independent comms planning business that was acquired by Engine in 2009.
Before forming EGS, Pete was MD of Starcom UK and a Managing Partner of Starcom EMEA. In his 20 year career, Pete has been recognised as a pioneering communications thinker, most notably as the lead strategist on the multiple award-winning Stella Artois ‘Movies That Matter’ campaign and Campaign Magazine’s “Top Media Thinkers” of the Year. 

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