Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Switzerland
TitleBandenbingo - Rink Bingo
Campaign Bandenbingo
Advertiser Hockey Club Davos
Brand Hockey Club Davos
PostedMay 2016
Business Sector Sports Teams, Sports Events
Story Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. 
During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. 
Media Type Case Study
Chief Creative Officer
Creative Director
Creative Director
Digital Art Director
Art Director
Art Director
Content Developer
Content Developer
Content Developer
Client Services Director
Account Manager
IT Partner
IT Partner
IT Partner
Head of Marketing and Sponsoring
Managing Director
Head of Communication and Ticketing
Marketing Department


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