Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Switzerland
TitleSearch Racism. Find truth.
Agency
Campaign Search racism. Find truth
Advertiser Refugees Welcome
Brand Refugees Welcome
Date of First Broadcast/Publication
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Search racism. Find truth.
Story After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first.
Media Type Pre-Roll
Length
More Information
Chief Creative Officer
Creative Director
Creative Director Digital
Director of Content
Art Director
Copywriter
Art Director
Art Director
Art Director
Content Director
Client Service Director
Account Director
Account Director
Account Director
Frontend Developer/Designer
Director of Communication Strategy
Strategy Director

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